Corporate Identity

modernlink at ABC, USA
Retail Store for Modern Furniture

Never ever water a plant!

What does a plant have to do with modern furniture? The idea of the plant as an integral part of any interior arrangement during modernistic times becomes the core element of this Corporate Identity. Our branding concept applies this in a novel way by integrating the image of a plant into the furniture arrangements throughout the store: While price tags and wall images become part of each setting, white planes describe a space and an object simultaneously and add a sense of place.