Regional Construction Publications
One size fits all. McGraw-Hill has commissioned our design office to develop a consistent identity/redesign of 11 regional magazines serving the engineer, architect, and builder community across the United States. After a thorough investigation of the existing magazines, lookinglately has developed an integrated look for all regions that strengthens the magazine's appearance as a brand. Aside from a bold and modern appeal with a more prominent use of photography and color, lookinglately's design focuses on a user-friendly approach with systematic layouts, clearer organisation of pages, and better divisions between departments and feature stories to help optimize reader navigation.